Swancote Foods’ Freshly Prepared Potatoes – Perfect Potatoes When Time is of the Essence

Posted: Wednesday, October 08, 2014

Swancote Foods has relaunched its catering packs of Freshly Prepared Potatoes in a bid to tap into increased demand for pre-prepared potatoes due to a raft of new Government initiatives – Universal Infant Free School Meals policy, changes in Food Information Regulations with regard to additives and a push to encourage British sourcing.

Covered by the Red Tractor scheme, Swancote’s Freshly Prepared Potatoes are 100 per cent British. They are grown by a dedicated group of farmers, and prepared and packed via a fully integrated supply chain run by Greenvale, one of the UK’s biggest growers and suppliers of fresh potatoes. This ensures full traceability from field to fork and that the product is of a consistently high quality.  Available in 10kg boxes which contain two 5kg pasteurised heat sealed bags of part or fully cooked potatoes, they are easy to use and extremely versatile.  Ideal for mashing, roasting and boiling they save chefs valuable preparation and cooking time, and have a 28 day shelf life.

Swancote Foods’ Freshly Prepared Potatoes are also free of additives and preservatives and adhere to the updated Food Information Regulations (FIR) which will be enforced from December 2014.

David Farley, Business Unit Director for Swancote Foods, said: “The scope for this product is huge.  The versatility makes it ideal for use by any large catering organisation from schools to universities, hospitals to nursing homes.  In fact anywhere large numbers of people need to be fed and time is of the essence. We’re very proud of the quality of products and service we supply and as such, when updating the Freshly Prepared Potatoes packaging we have branded it for the first time in 20 years with the Swancote Foods name.”

Swancote was established in 1995 and today operates 24 hours a day, six days a week processing 30,000 tonnes of potatoes a year.  Swancote supplies prepared potatoes including whole, sliced or diced to a broad range of customers for use as ingredients in products such as ready meals, salads, ethnic products, fish cakes, pies, pasties and soups, many produced as private label for the UK’s retailers and for use by caterers.

Over the last 18 months, parent company, Greenvale has invested £2 million in the Shropshire potato processing site updating equipment, including replacing all boiling capacity and cooking equipment, installing new state of the art optical sorters and the imminent introduction of a new multi-vac packaging system on the pasteurisation line.