A history in potatoes
Swancote started with potatoes and today is still all about potatoes. The Davies family had a long history of potato growing in Shropshire before deciding to add value – the pioneers of farm diversification. In 1995 the family established Swancote Foods, having identified an opportunity for the manufacture of cooked potato ingredients. The initial premise of the business was to produce both freshly cooked and pasteurised potato and we continue to do this today. The family built on their understanding of the raw ingredient to build a strong business based in Telford – in a 35,000sq ft facility on 3.5 acres. In 2007 Greenvale acquired Swancote – completing their vertically integrated supply chain.
A fully integrated business
Established over 40 years ago, Greenvale is now one of the UK’s leading suppliers of fresh potatoes. The business operates from three fresh packing sites, a dedicated seed facility, and our Swancote processing factory, all strategically located across the country in key potato growing regions. Greenvale invests significantly in research and development, including the breeding and selection of new improved potato varieties, then moves through to the growing and management of the crops, before the packing and processing at it’s various sites – meeting a diverse range of customer requirements. Customers include retailers, processors, food manufacturers and caterers – supplying both fresh and processed product.
As part of the Produce Investments group, Greenvale’s success is built on strong, collaborative relationships with our many partners – from our extensive customer base right back down the supply chain to growers, seed breeders and suppliers, as well as research organisations. And as a company, Greenvale aims to be market leaders through linking outstanding consumer insight, sustainable procurement, technical innovation and operational efficiency to provide our many customers with good quality products at great value.